Because cleaner energy means little if our websites waste it.
Even champions have to pick their battles. Mine just happens to be digital.
I’ve been called a sustainability champion a few times, and honestly, I’ll take it. But while most of us are busy swapping cars, boilers, and energy suppliers for greener ones, our websites are quietly guzzling energy behind the scenes.
If digital sustainability sold itself, we’d be living in utopia. But it doesn’t.
So here we are, watching auto-looping images and videos at the top of every website, loading 3,000 x 2000 pixel PNGs, and wondering why the homepage feels heavier than it should.
And look, I get it!
Your website probably looks great. Those scrolling header images? Gorgeous. The fancy animations? Impressive.
But just like the sound of a growling 1988 Ford Capri, it’s a nostalgic kind of beauty from a time when we didn’t yet know better.
Change is the only constant
One thing in life never changes: change itself.
And embracing that your website needs to evolve, that’s where digital sustainability begins.
Your site doesn’t have to say more. It has to mean more.
My primary school report once read: “Shirley is a nice girl, but she talks too much and distracts others.”
Turns out, that’s also what happens when websites try to say everything at once.
Now, I’ve learned that clarity is kindness and a powerful act of sustainability.
Keep what you need, ditch what you don’t
Digital minimalism isn’t about stripping away creativity. It’s about focusing on it.
Keeping what matters. Ditching what doesn’t.
A sustainable site isn’t just better for the planet. It’s better for your audience. It loads faster. Ranks higher. Converts better.
You’ve already made greener choices offline, switching to renewable energy, choosing eco-friendly products, maybe even driving a low-carbon car.
But online? Those oversized image files, endless plugins, and bloated templates are the digital equivalent of leaving the tap running.
Just like you wouldn’t leave the lights on in an empty room, don’t waste energy where no one’s looking.
Where sustainability meets performance.
Here in the Galloway and Southern Ayrshire Biosphere, sustainability is second nature. Yet mention digital sustainability and most people draw a blank.
You might be focused on SEO, conversions, accessibility, and you should be.
The good news?
Building sustainably online supports all three.
It’s not a restriction
It’s an evolution.
Let’s talk about what your website could be.
A site that’s light, fast, and future-ready.
One that tells your story clearly, loads beautifully, and treads lightly on the planet.
Because the web doesn’t have to be wasteful. It just needs a few more people willing to do things differently.
The web doesn’t need to be louder. It needs to be lighter.
Ready to make your digital footprint lighter?
Let’s build something that’s fast, focused, and future-friendly.
