We can’t wait any longer: building a sustainable web for our children and grandchildren.
Today, the planet is sending us an urgent wake-up call. You'll see it in Climate Change: The Facts (video link below). It's a worthwhile 1 hour watch so get comfy!
Melting ice-caps, deeper heatwaves, storms that far exceed what our grandparents expected, and human systems already creaking under the weight of our fossil-fuelled past.
At Wee Media I believe the web has a role to play in this story. Not just as an audience for change, but as a place of change. If you’re reading this, you, your children, and your grandchildren are part of the future that we are building right now.
Key insights from the film
Here are the take-home points from the documentary that directly connect to my mission:
1. Time is not on our side
The film emphasises that global warming-driven changes are accelerating: we see tipping-points, we see irreversible shifts. It isn’t “some day in the distant future”. It’s now.
That urgency means every sector, every action matters. The web is often seen as “digital” and abstract, but digital infrastructure has physical, environmental cost.
We cannot pretend our industry is exempt.
2. Human systems are built on natural systems
David Attenborough reminds us that the natural world underpins everything: food, water, weather systems, health. When we damage nature, we damage the foundation of human society.
In web design and digital business, we often talk about performance, UX (User Experience), speed etc. But we must also expand that to include: energy usage, carbon emissions, server load, data waste. The “digital” doesn’t mean “weightless”.
3. Individual + collective action matter
The documentary repeatedly shows that while global systems (governments, industry) must move, each one of us, each business, has a meaningful role to play.
For Wee Media, that means designing websites with carbon-aware practices, making sure the hosting, the code, the assets, the user pathways are all tuned for minimal environmental impact. It means educating my clients and stakeholders that “sustainable web” isn’t a nice add-on, it’s essential.
4. For our children, and their children
What resonated deeply: this isn’t just about us. It’s about the generation we pass the baton to. Ice sheets that disappear today won’t come back. Coral reefs that fade today may never find their colour again.
If we build websites without thinking of tomorrow’s cost, we’re leaving a legacy of waste: data centres, bloated assets, constant re-builds, power-hungry features.
At Wee Media I ask: what kind of web do we leave behind?
What Wee Media stands for and what I do
Here at Wee Media, I believe that sustainable web design is more than a buzz-phrase. It’s a commitment to our children, grandchildren and the world they will inherit.
Here’s how we bring that to life:
- Minimal load, lean code: I build websites that load fast, carry minimal bloat, use optimised assets. That means fewer bytes transferred, less energy consumed and less to store.
- Green hosting & infrastructure: I choose hosting providers powered by renewable energy or with strong carbon-offset programs. I keep server usage in check and optimise for efficiency.
- Carbon-aware design decisions: From image choice, video use, animations, third-party widgets, every design choice has a carbon-footprint. I chart that, and I reduce that.
- Educating clients & stakeholders: I help my clients understand that a “great looking website” also needs to be a “responsible website”. The web can be both beautiful and gentle on our planet.
- Future-proof thinking: I design for durability, for reuse, for ease of maintenance so that updates don’t mean rebuilding from scratch every few years (which carries its own environmental cost).
Why now is the time to act
The film made it clear: there is no “pause” button. There is no waiting for “someone else” to fix it. The decisions we make now ripple into the future.
- Our children will inherit the consequences of our design choices.
- Our grandchildren will thank us (or question us) for what we did today.
- A website built carelessly today could cost far more downstream: in energy, in updates, in environmental burden.
By acting now, we demonstrate leadership. By making sustainability integral to our process rather than optional, we set a new standard.
A call-to-action
For clients, partners, friends of Wee Media: I invite you to join me. Let’s build websites that not only serve your business and your audience, but serve the future.
Ask me:
- How many megabytes does my site load each visit?
- What’s the hosting server’s energy source?
- Which assets can we compress, eliminate or defer?
- How can we give users a fast, light, accessible experience — and save energy at the same time?
Let’s act this year. Let’s build a web that our children can look at and say: “They did right by us.”
In conclusion
The natural world is not separate from the digital world; one influences the other, deeply. When we design websites only for today, we risk leaving a heavier burden on tomorrow.
At Wee Media I believe in a future where digital excellence works hand-in-hand with ecological responsibility. Where the websites I build aren’t just fast and beautiful. They’re gentle. They’re mindful. They’re built for the long haul.
For the sake of your children. For the sake of their children. For the sake of the planet. The time is now.
This web page achieves a carbon rating of A and is cleaner than 84% of all web pages globally. It is running on sustainable energy and only 0.07g of CO2 is produced every time someone visits this web page. This result is an approximation and correct as at 20th October 2025.
