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Disrupting Digital Destruction

I'm taking a stand against an industry that's normalised digital bloat, environmental negligence, and performance compromise. This isn't about individual competitors. It's about dismantling a wasteful web status quo that prioritises quick profits over planetary health, treats rural users as afterthoughts, and slaps "eco-friendly" labels on the same old destructive practices.

My battle is against plugin pushers who solve every problem with heavy add-ons instead of clean code, theme mill mentalities that stuff websites with unused features, speed-blind builders who test only on fibre connections, and set-and-forget cultures that abandon websites after launch. I'm fighting tracker maximalists embedding dozens of scripts without consent, accessibility afterthoughts treating inclusive design as optional, energy-ignorant infrastructure choices based solely on price, content bloat factories burying users in irrelevant information, and carbon-blind decision-making that ignores environmental consequences at every turn.

I'm here to prove there's a better way. One click, one kilobyte, one conscious decision at a time.

Conscious vs Careless

 

Us: The Low Carbon Web Collective

I'm not another " green-ish " web design business. I'm a region-rooted movement proving that performance and sustainability belong together, and I measure it. My work delivers verifiable impact, not vague promises.

  • Measure what matters inc. page CO₂
  • Performance-first design that’s beautiful because it’s fast
  • Lightweight stack (clean code, minimal plugins & lean images)
  • Built to work on rural connections, not just lab tests
  • Accessibility by default, not as an add-on
  • Ethical, renewable-powered hosting and smart caching
  • Privacy-first analytics, minimal tracking
  • Clear SEO and content that reduce digital waste
  • Ongoing care and improvement, not set-and-forget
  • Local knowledge and community care baked into decisions

Them: The Business-As-Usual Web

I'm calling out wasteful practices because they cost you users, money, and trust, and they cost the planet, too. This isn't about competitors; it's about challenging a broken status quo that bloats, guesses, and greenwashes.

  • No carbon metrics. Just claims and buzzwords
  • Pretty-first design that’s slow in the real world
  • Bloated web builders, heavy themes & plugin sprawl
  • Assumes fibre and 5G; rural users left behind
  • Accessibility treated as optional or “later”
  • Cheapest hosting; no thought for energy sources
  • Ad-tech trackers and dark patterns by default
  • Keyword stuffing and filler content
  • Launch-and-leave; no stewardship or iteration
  • Generic, location-agnostic decisions that miss context
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