I'm taking a stand against an industry that's normalised digital bloat, environmental negligence, and performance compromise. This isn't about individual competitors. It's about dismantling a wasteful web status quo that prioritises quick profits over planetary health, treats rural users as afterthoughts, and slaps "eco-friendly" labels on the same old destructive practices.
My battle is against plugin pushers who solve every problem with heavy add-ons instead of clean code, theme mill mentalities that stuff websites with unused features, speed-blind builders who test only on fibre connections, and set-and-forget cultures that abandon websites after launch. I'm fighting tracker maximalists embedding dozens of scripts without consent, accessibility afterthoughts treating inclusive design as optional, energy-ignorant infrastructure choices based solely on price, content bloat factories burying users in irrelevant information, and carbon-blind decision-making that ignores environmental consequences at every turn.
I'm here to prove there's a better way. One click, one kilobyte, one conscious decision at a time.
