Us: The Low Carbon Web Collective
I'm not another " green-ish " web design business. I'm a region-rooted movement proving that performance and sustainability belong together, and I measure it. My work delivers verifiable impact, not vague promises.
- Measure what matters inc. page CO₂
- Performance-first design that’s beautiful because it’s fast
- Lightweight stack (clean code, minimal plugins & lean images)
- Built to work on rural connections, not just lab tests
- Accessibility by default, not as an add-on
- Ethical, renewable-powered hosting and smart caching
- Privacy-first analytics, minimal tracking
- Clear SEO and content that reduce digital waste
- Ongoing care and improvement, not set-and-forget
- Local knowledge and community care baked into decisions
Them: The Business-As-Usual Web
I'm calling out wasteful practices because they cost you users, money, and trust, and they cost the planet, too. This isn't about competitors; it's about challenging a broken status quo that bloats, guesses, and greenwashes.
- No carbon metrics. Just claims and buzzwords
- Pretty-first design that’s slow in the real world
- Bloated web builders, heavy themes & plugin sprawl
- Assumes fibre and 5G; rural users left behind
- Accessibility treated as optional or “later”
- Cheapest hosting; no thought for energy sources
- Ad-tech trackers and dark patterns by default
- Keyword stuffing and filler content
- Launch-and-leave; no stewardship or iteration
- Generic, location-agnostic decisions that miss context
