I totally understand why this isn't on your radar yet.
You've put your heart into building a sustainable business.
You've made the hard choices, switched suppliers, invested in renewable energy, and restructured operations around your environmental values.
You're doing the work most businesses won't even consider.
Then someone mentions your website's carbon footprint and you think ... what?
Here's the thing. No one talks about this.
We learn about renewable energy, waste reduction, and sustainable supply chains.
But digital sustainability?
It's barely on anyone's radar.
You're not missing something obvious.
This blind spot exists because the tech industry has kept quiet about its environmental impact for years.
We think of websites as intangible, clean-tech even.
The idea that they consume energy and generate emissions just isn't part of the mainstream sustainability conversation.
But here's what I've discovered.
Your customers' first impression of your environmental values happens through your website. And if that first touchpoint doesn't align with everything else you've built, it creates a quiet disconnect.
You're already doing the hard work of building a truly sustainable business.
This is just one more piece of the puzzle. One that finally completes the picture.