How Do I Get Clients?

Let’s get brutally honest, because I know you’re not shy.

Your skills are sharp, your service is second-to-none, and your Facebook page is brimming with photos of happy customers and brilliant banter. But your phone? Crickets! You scratch your head for the umpteenth time and think, 'How do I get clients?'

You’re not daft—you’ve tried the local magazine advert. Maybe even splashed out on a bold new Facebook post, or done that thing everybody dreads: asking mates to share your posts (with a side of guilt and a promise of buying them a drink, you still haven’t delivered).

And still … crickets.

If any of this hits home, let me tell you: you’re not alone, and it’s not your fault.

It’s 2025. Businesses are being squeezed from all sides—the cost of living and energy prices that look like phone numbers.

Meanwhile, customers have changed how they find (and choose!) local services.

Where once it was word of mouth or a glance at your ad tucked next to Mrs Ferris’ Sudoku column, now it’s ...

“Hey Google/Siri/Alexa, who’s the best joiner near me?”

Here’s the shocker: over 97% of folks now ask Google or a digital assistant first before spending a penny. Even if they’re your Nan down the road. If you’re not popping up there, you’re invisible.

But find your mug of tea, friend, because this newsletter post will strip back why you’re not getting calls—and hand you a no-nonsense, proven plan to change that.

No more shouting into the digital void. Let’s turn the tap back on—all without morphing into a tech wizard or selling your soul to Zuckerberg.

Facebook Isnae Enough—and the 'Build It and They’ll Come' Myth

Let’s get cheeky for a second: do you believe that sticking up a Facebook post and running a wee magazine ad once a quarter should keep your calendar full?

If only. The reality is less “see and be seen” and more “out of sight, out of mind.”

Thanks to social media algorithms (which are slipperier than a fish supper dropped in January), your posts are probably only reaching a sliver of your followers. And as for local magazines, most end up as drinks coasters or firelighters in a cold living room.

Take Tam the Plumber. Champion of Power Tools and jokes about leaky pipes. His Facebook page has 800 followers, but his inbox is empty. Meanwhile, his rival, who went digital with a simple, question-answering website and a few blog posts, started seeing twice the bookings, straight from folk searching “plumber near me.”

Here’s the lightbulb moment: Right now, people are using Google, Siri, and Alexa to find answers—fast. If you’re not answering their questions, someone else is getting the gig.

You don’t need a degree in computer science. With the “Helpful Answers” approach, you show up wherever your customers are asking—and Google rewards you. Who knew helping people for free could make the phone ring again?

With Wee Media, you don’t have to figure it all out. We handle the technical headache, so your expertise shines for the online world to see. Because trust me, you’re already the expert—folks just need to find you.

Get Found Fast: The Local Answer Gameplan

Let’s play a quick game: When was the last time you searched the Yellow Pages?

Chances are, you’ll see more use out of your granny’s ancient phone book propping up a wobbly table than finding new clients. These days, even your neighbour’s dog barks at Alexa before he chases the postie.

What does this mean for you? Simple: If you can get your business showing up as the answer to the questions locals are asking, you become the go-to—the one folks book, trust, and recommend.

The “Answer-First System”—your new game plan:

Step 1: Know What They’re Asking

Your future customers aren’t searching “best business ever.” They’re typing specifics: “Is there an electrician in Kirkcaldy who does same-day callouts?” or “Can I get my dog groomed in Glasgow at the weekend?”

Start by listening to your current clients. What did they Google before they found you? What are the weirdest—or most common—questions they ask on the job? (Hint: I help you gather these golden nuggets as part of every Wee Media onboarding!)

Step 2: Put Answers Where They’ll Find Them

Google loves helpful, clear content. Every time you answer a question—on a blog post, FAQ, or short article—Google makes a wee note and edges you closer to the top.

Not sure what to write? That’s what I do BEST. Every month, I craft straightforward blog content that answers the burning questions your customers are typing. (In plain Scottish, not marketing gobbledygook.)

Each post is a new line in the virtual water, catching a different type of client and making you the answer they trust.

Step 3: Build a Home Base (Your Website)

Think of your website as your digital shopfront, only it never shuts, doesn’t mind the rain, and all the parking’s free.

If you haven’t already got one, let Wee Media sort it for you. I build sites for real Scottish businesses—ones that are fast, reliable, and geared for “Google says you’re the answer!” Each blog post makes your site even more attractive to search engines (and makes your business look the part).

Step 4: Make Getting in Touch a Doddle

If people have to hunt for your number, they’ll give up entirely. We make contacting you as simple as pressing “Call” or “Book Now”—on your website, Google listing, and elsewhere.

We handle the forms, the calls to action, and even the click-to-chat if you want to get fancy. You just need to keep the kettle full.

Step 5: Keep Up the Good Work

Every month, new questions come up, and new customers search for answers. But don’t stress; we’ll handle regular content updates, adding new FAQS and blog posts. You keep running your business, and we’ll keep bringing you new leads.*

Plus, we’ll help you gather and showcase reviews and testimonials, making it even easier for locals to trust you.

Ready to stop struggling and get more calls, more leads, and more bookings?

Think of Wee Media as your ongoing marketing pal—one that knows the Scottish market, the digital ropes, and can finally get your business picked first when someone shouts out, “Who’s best near me?”

No more radio silence.

Let’s be honest.

At this point, you’ve got two clear options staring you in the face:

Option 1: Do nothing!

Stick with the status quo—keep relying on hope, Facebook posts, or crossing your fingers every time you hand over money for another print ad. The result? The phone stays quiet. You keep wondering if this month will be any better.

The competition, meanwhile, quietly picks up your customers through Google, while you watch from the sidelines.

Option 2: Take action now.

Let’s have a chat—no pressure, no jargon. Just a straightforward, affordable solution you can get started with today.

Call or send me a WhatsApp message on 07359 528308 or book a call through the booking form below, and let’s make your business the one that gets found (and booked).

One option will cost you a little upfront, less than you likely think. The other?
Well, ask yourself: can you afford to keep being invisible?

Pick your path.

Your future clients are searching for you right now—let’s make sure they find you.

Editorial Disclaimer:

Opinions expressed here are the author’s alone and have not been reviewed, approved or otherwise endorsed by any other entity.

Content Disclaimer:

The information contained above is provided for information purposes only. The contents of this blog post are not intended to amount to advice and you should not rely on any of the contents of this blog post. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this blog post. Wee Media Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this blog post.