The Practice of Becoming

A 12-step pathway to building your meaningful online presence.

Shirley Woods, Wee Media

06 May 2025 — 4 min read

A note from (me) Shirley.

If you’ve found your way here, welcome.

I know what it’s like to begin from scratch again—to feel called to share your work, your insight, or your story … but don't quite know how or where to start.

Whether you’re still forming your ideas or quietly stepping into a new identity, you’re in the right place.

This introductory series of 12 posts is a gentle, grounded path into building something meaningful—something that reflects who you are, not just what the world expects.

Let’s begin.

So, what if building a business wasn’t about becoming someone else—
But about becoming more deeply yourself?

If you’re just starting, it can feel risky, like you’re stepping into a fog with no map.

You might be asking yourself:

“Is what I have to say even useful?”
“How do I show up without pretending to have it all figured out?”
“Can I do this without becoming someone I’m not?”

These questions are not signs you’re failing.
They’re signs you care.
They mean you’re already on the right path.

I know how much courage it takes to begin, especially when you’re still learning, still finding your voice, and still shaping what your work will become. That’s why I created this sequence of posts—to ease you in, one step at a time, and give you a grounded sense of what to expect when you work with me, Shirley, here at Wee Media.

This isn’t a blog series about growth hacks, personal branding, or hustle culture.

It’s a slow and steady invitation to uncover what’s already within you:
your insight, your experience, your guidance—and how it all comes together
to form a grounded, soul-aligned presence in the world.

If you're a guide, coach, creative, or contemplative thinker stepping into this new chapter—especially if you're still learning and growing yourself—this is for you.

What You Can Expect

Throughout these 12 posts, you’ll be guided through a process of:

Finding your niche by reflecting on the problems you care most about.
Getting clear on who you serve and how they experience the world.
Crafting an offer that’s grounded in what you already do and know.
Creating a simple, beautiful online presence that reflects your values.
Building a content rhythm that feels nourishing, not performative.
Connecting with others in a way that grows community, not just numbers.
Developing a regenerative flywheel that keeps your practice evolving.

Each post uses a gentle, structured format to help you clarify your thinking, take small but focused actions, and build real momentum—without forcing or faking anything.