You Are the Niche.
Discovering your business through your inner world.
If you missed yesterday's post, please read here first to get an overview of what's to come in the next 12 instalments. Otherwise, if you're all caught up, let's crack on!
I Want to Start, But I'm Unsure What to Offer
You’re here because something in you wants more. More purpose. More autonomy. More alignment between who you are and what you do. But the first hurdle is daunting:
“What do I build my business around?”
You might have credentials, you might not. Nor 10K followers. No clear ‘story’. Just the desire to make something real, impactful, and true to you. The problem isn’t a lack of ideas—it’s a lack of clarity. You’re stuck in a loop of consuming, comparing, and doubting.
This post is for the people who know they’re capable of more, but don’t know what that “more” looks like.
The Hidden Cost of Waiting
Every day you postpone action while waiting for a “niche epiphany,” you drift further from the version of yourself you’re trying to build. You risk:
- Losing time to indecision rather than iteration.
- Detaching from your inner compass by mimicking what’s popular.
- Feeling unworthy, simply because you’re early in the process.
But what if clarity isn’t something you find?
What if it’s something you build?
Your Mind is the Market
What if you stopped trying to pick a niche and started by observing yourself as the niche?
Instead of asking, “What should I do?” ask: ...
