Your Ideal Audience Is You
Just a few steps ago.
I Don’t Know Who I’m Speaking To
So, you’ve started to gather your thoughts. You’re noticing patterns. But a new voice creeps in:
“Who is this even for?”
You’re unsure who your content is meant to help. You want to serve people, but trying to define an audience feels like guessing. You may have tried audience exercises before:
“Describe their demographics”
“Where do they hang out online?”
“What’s their job title?”
But the answers feel flat. Mechanical. Disconnected from what drives people to change.
If You Don’t Know Them, You Can’t Serve Them
If your audience feels vague or imagined, a few things happen:
Your content becomes generic.
Your offers don’t resonate.
You start mimicking others who seem to “get it”.
But here’s the truth: ...
